Saumendra Das, Rohit Bansal, Udajq Sankar Patro

MARKETING INNOVACIJ 5.0: Nowye gorizonty

• Broschiertes Buch

Produktbeschreibung

Unikal'nyj nabor marketingowyh strategij, nowyh koncepcij, swqzannyh s uprawleniem biznesom, social'nymi naukami i tehnologiqmi, mozhno najti w ätom sbornike. Awtory sbornika predstawili swoi original'nye raboty w otwet na tekuschie potrebnosti issledowatelej, uchenyh i studentow. Jeti raboty, nesomnenno, prinesut pol'zu wsemu nauchnomu soobschestwu. V sbornik woshli 10 glaw, poswqschennyh teme "Marketing innowacij 5.0: Charting New Horizons. Jeti glawy daüt chitatelqm glubokoe ponimanie razlichnyh issledowatel'skih tem, wklüchaq cifrowoj marketing, marketing wliqniq, "zelenyj" marketing, integrirowannye marketingowye ramki, analitiku social'nyh setej, produktowye innowacii i strategiü marketinga, swqzannogo s prichinoj, tehnologiü blokchejn w marketinge, powedenie potrebitelej i wosprinimaemuü potrebitelem cennost', a takzhe buduschee wowlecheniq klientow. Cel' ätoj knigi - ohwatit' shirokij spektr tem po razlichnym widam marketinga, kotorye shiroko ispol'zuütsq praktikami, poskol'ku marketing chasche ispol'zuetsq kak w akademicheskih krugah, tak i w biznese.

Produktdetails

• Verlag: Sciencia Scripts
• Seitenzahl: 152
• Erscheinungstermin: 31. Mai 2024
• Russisch
• Abmessung: 220mm x 150mm x 10mm
• Gewicht: 244g
• ISBN-13: 9786207611898
• ISBN-10: 6207611896
• Artikelnr.: 70839164

Autorenporträt

Dr. Saumendra Das is Head of the Department at the School of Management Studies, GIET University, Gunupur, Odisha.Dr. Smruti Rekha Sahoo is an Assistant Professor at the School of Management Studies, GIET University, Gunupur.Dr. Rohit Bansal is working as faculty in Department of Management Studies in Vaish College of Engineering.