Marketing Intelligence, Part a - Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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Produktbeschreibung
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Autorenporträt
Mudita Sinha, Associate Professor, Christ University Bangalore, India Arabinda Bhandari, Associate Professor, Sarala Birla University, Ranchi, India Samant Shant Priya, Lal Bahadur Shastri Institute of Management, Delhi, India Sajal Kabiraj, Faculty of Business and Hospitality Management at LAB University of Applied Sciences, Finland.