Marketing Management for School Leaders - Pettinga, Deidre; Angelov, Azure D. S.; Bateman, David F.
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This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set.

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Produktbeschreibung
This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set.
Autorenporträt
Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.