Marketing Research - Aaker, David A. / Kumar, V. / Day, George S.
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Relevant and recent examples and citations.
- In-depth coverage of e-commerce and database marketing.
- Cases and problems cover a wide range of products and organizations.
- Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

Produktbeschreibung
Relevant and recent examples and citations.
- In-depth coverage of e-commerce and database marketing.
- Cases and problems cover a wide range of products and organizations.
- Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Autorenporträt
D. A. Aaker, Univ. of California, Berkeley; V. Kumar, Univ. of Houston; G. S. Day, Univ. of Toronto