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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

Produktbeschreibung
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
Autorenporträt
Chris Miles is a Senior Lecturer in Marketing & Communication at Bournemouth University, UK.