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Since independence the nation has witnessed huge strides in the area of healthcare with world class benefits available to its vast population. This book presents the marketing strategies in health insurance sector. It gives a sound understanding about health insurance sector in India and BRICS countries. It contains customer, sales executive, Non insurer perspective of health insurance policies.Finally it described about customer satisfaction regarding health insurance policies.

Produktbeschreibung
Since independence the nation has witnessed huge strides in the area of healthcare with world class benefits available to its vast population. This book presents the marketing strategies in health insurance sector. It gives a sound understanding about health insurance sector in India and BRICS countries. It contains customer, sales executive, Non insurer perspective of health insurance policies.Finally it described about customer satisfaction regarding health insurance policies.
Autorenporträt
K. ILANGOVAN, Ph.D., é Professor Associado de Gestão no Unity PG College, Yadadri Bhongir Dt, Telangana. Tem mais de 4 anos de experiência em investigação e um ano de experiência de ensino na área do marketing e das finanças. O Dr. K. ILANGOVAN tem a seu crédito vários trabalhos de investigação publicados em revistas nacionais e internacionais de renome.