Bonita M. Kolb (USA Lycoming College)

Marketing Strategy for the Arts

• Broschiertes Buch

Produktbeschreibung

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Produktdetails

• Discovering the Creative Industries
• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 288
• Erscheinungstermin: 7. November 2025
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 430g
• ISBN-13: 9781032960241
• ISBN-10: 1032960248
• Artikelnr.: 74711252

Autorenporträt

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

Inhaltsangabe

Introduction Planning marketing strategically 2. Planning marketing
strategically 3. Analyzing internal resources and external forces 4.
Researching current and potential customers 5. Establishing strategic goals
6. Understanding consumer motivation and segmentation 7. Discovering
product benefits 8. Determining the product price 9. Distributing the
product to the consumer 10. Creating marketing media 11. Managing social
media to gain earned media 12. Implementing the marketing plan