Jenna Tiffany

Marketing Strategy

Implementing and Measuring a Successful Marketing Strategy

• Broschiertes Buch

Produktbeschreibung

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16617
• 2 Revised edition
• Seitenzahl: 360
• Erscheinungstermin: 3. Oktober 2025
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 538g
• ISBN-13: 9781398621725
• ISBN-10: 1398621722
• Artikelnr.: 71826586

Autorenporträt

Jenna Tiffany

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: What is a marketing strategy?; Chapter
02: Scenario
establishing the current situation; Chapter
03: Targets
setting objectives; Chapter
04: Reach
researching your customers; Chapter
05: Awareness
planning your marketing activity; Chapter
06: Tactics
the marketing channel mix; Chapter
07: Execution
implementing your marketing strategy; Chapter
08: Generate
the results; Chapter
09: Yield
analysing your strategy's success; Chapter
10: Common pitfalls in marketing strategy; Chapter
11: Glossary;