The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990sHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
1: Introduction to Social Marketing One: The Public and Nonprofit industry 2: The Nature of the industry 3: The Independent Sector 4: The Policy Characteristics and Organizational Dynamics of Social Marketing 5: The Public and Nonprofit Sector in The Netherlands 6: Ethical issues in Social Marketing Two: Social Marketing Processes 7: Product Management in Social Marketing 8: The Role of Consumer Research 9: Pricing Considerations in Social Marketing 10: The Parties to the Process 11: Segmenting the Health Care Market 12: Advertising in the Social Sector 13: The Starving Baby Appeal 14: Fund-Raising 15: Analyzing Marketing Performance Three: Applications 16: The Case of Health Care 17: The Case of Planned Parenthood's Campaign against Unintended Teen Pregnancy and Childbearing 18: Marketing Self-Help Croups 19: The Marketing of Political Candidates 20: Promoting Calgary through the Olympics 21: Canada Seeks Support for a Cause 22: A Generic Social Marketing Plan 23: Marketing Third World Social Change
1: Introduction to Social Marketing One: The Public and Nonprofit industry 2: The Nature of the industry 3: The Independent Sector 4: The Policy Characteristics and Organizational Dynamics of Social Marketing 5: The Public and Nonprofit Sector in The Netherlands 6: Ethical issues in Social Marketing Two: Social Marketing Processes 7: Product Management in Social Marketing 8: The Role of Consumer Research 9: Pricing Considerations in Social Marketing 10: The Parties to the Process 11: Segmenting the Health Care Market 12: Advertising in the Social Sector 13: The Starving Baby Appeal 14: Fund-Raising 15: Analyzing Marketing Performance Three: Applications 16: The Case of Health Care 17: The Case of Planned Parenthood's Campaign against Unintended Teen Pregnancy and Childbearing 18: Marketing Self-Help Croups 19: The Marketing of Political Candidates 20: Promoting Calgary through the Olympics 21: Canada Seeks Support for a Cause 22: A Generic Social Marketing Plan 23: Marketing Third World Social Change
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