Mastering Business Model Stress Testing - Heim, Lars
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In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide to fortifying and adapting business models to meet this demand. This author elucidates how enterprises can enhance their competitive edge by methodically scrutinizing and accommodating megatrends such as digitalization, sustainability, and globalization. It integrates established business model stress-testing methodologies with pragmatic strategies for preemptively addressing forthcoming…mehr

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Produktbeschreibung
In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide to fortifying and adapting business models to meet this demand. This author elucidates how enterprises can enhance their competitive edge by methodically scrutinizing and accommodating megatrends such as digitalization, sustainability, and globalization. It integrates established business model stress-testing methodologies with pragmatic strategies for preemptively addressing forthcoming market dynamics. Through meticulous examination of case studies and actionable directives, this resource emerges as an essential asset for executives, strategists, and innovators striving to ensure the resilience of their enterprises. Offering not only profound insights into business model innovation, but also tangible counsel for navigating a swiftly evolving environment, it stands as an invaluable resource for those aiming to thrive amidst change.
Autorenporträt
Dr. Lars Heim ist Co-Founder und COO von Aeon Robotics, einem Start-up mit Fokus auf modulare Robotik, Künstliche Intelligenz, Antriebstechnik und smarte Komponenten. Zuvor war er mehrere Jahre in der Wirtschaft in den Bereichen Beratung, Projektmanagement und Marketing tätig und gründete 2016 sein erstes Start-up. Sein Studium absolvierte er in Betriebswirtschaftslehre an der Otto-von-Guericke-Universität Magdeburg, in Marketing an der Rijksuniversiteit Groningen sowie berufsbegleitend in Wirtschaftspsychologie. In seiner Dissertation (2021) an der TU Clausthal befasste er sich mit dem Einfluss der Blockchain-Technologie auf Geschäftsmodelle. In den 2022 und 2023 erschienenen Herausgeberbänden Entrepreneurship der Zukunft (Springer Gabler) widmet er sich Fragen der digitalen Transformation, Megatrends und der nachhaltigen Entwicklung von Geschäftsmodellen.