Nicht lieferbar
'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-Business' focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Table of Contents:
PART 1: E-BUSINESS: WHAT IS IT AND WHAT DOES IT MEAN FOR ALL BUSINESSES?
What is it?
How is it Affecting Business?
Digital and Non-digital Services
Dangers and Threats of the Cyber-world
PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES
The Development of e-marketing
i-brands and e-segmentation
Marketing Communications
Relationship e-marketing
PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION
Integrating the Internet into the Supply Chain
Developing People and Managing Performance
Organisational Structure
Financial Aspects of Internet Operations
PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY
Identifying New Opportunities for Internet-based Services
Developing User Communities
Using the Web - Resources and Alliances
Foreseeing the Future - the Next Two Waves
Table of Contents:
PART 1: E-BUSINESS: WHAT IS IT AND WHAT DOES IT MEAN FOR ALL BUSINESSES?
What is it?
How is it Affecting Business?
Digital and Non-digital Services
Dangers and Threats of the Cyber-world
PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES
The Development of e-marketing
i-brands and e-segmentation
Marketing Communications
Relationship e-marketing
PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION
Integrating the Internet into the Supply Chain
Developing People and Managing Performance
Organisational Structure
Financial Aspects of Internet Operations
PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY
Identifying New Opportunities for Internet-based Services
Developing User Communities
Using the Web - Resources and Alliances
Foreseeing the Future - the Next Two Waves