Stuart Barnes

Mbusiness

The Strategic Implications of Mobile Communications

• Gebundenes Buch

Produktbeschreibung

Presents theory and evidence on wireless information technologies and their application in business. A comprehensive resource on wireless technologies, this book contains case study examples to support the information in the text and includes end of chapter references.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 266
• Erscheinungstermin: 28. Juli 2017
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 567g
• ISBN-13: 9781138435100
• ISBN-10: 1138435104
• Artikelnr.: 50152193

Autorenporträt

Stuart J. Barnes

Inhaltsangabe

Overview of wireless markets
Chapter 1 The mobile commerce value chain in consumer markets
Chapter 2 Wireless applications in the firm's value chain
Strategic wireless technologies
Chapter 3 Experiences with Japan's iMode service, Sid L. Huff
Chapter 4 The Wireless Application Protocol as a platform for mobile services
Chapter 5 Under the skin: short-range embedded wireless technology
Chapter 6 Location positioning technologies and services
Emerging wireless applications
Chapter 7 Enterprise mobility: concept and cases
Chapter 8 Wireless digital advertising
Chapter 9 Banking on wireless devices
Chapter 10 Assessing the quality of WAP news sites - the WebQual/m approach, Richard T. Vidgen