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A book for managers grounded in the best academic and managerial research. A practical guide describing the steps for identifying, measuring and improving social impact. With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, it fills a critical gap.

Produktbeschreibung
A book for managers grounded in the best academic and managerial research. A practical guide describing the steps for identifying, measuring and improving social impact. With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, it fills a critical gap.
Autorenporträt
Marc J. Epstein is Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. He has been a professor at Stanford Business School, Harvard Business School, and INSEAD. He is the author of twenty books and numerous academic and managerial articles. Kristi Yuthas is Swigert Endowed Chair at Portland State University's School of Business Administration and has worked with companies and nonprofits around the world. She has authored over a hundred presentations and publications in sustainability, ethics, and the use of business tools to address social issues.