Measuring organizational market orientation in resource-based economy - Al-Shirawi, Abdulmonem
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A key contribution of this research was to offer a robust model that explained market-orientation within a resource-based economy and demonstrated that a market-oriented corporate culture had a mediating effect on facilitating financial services providers responses to satisfying customer needs and expectations. The use of a qualitative approach to identify market-orientation dimensions in this context was also considered a methodological contribution in this area of marketing research. Moreover, the present study added a novel perspective to the body of market-orientation literature and suggested directions for future research.…mehr

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Produktbeschreibung
A key contribution of this research was to offer a robust model that explained market-orientation within a resource-based economy and demonstrated that a market-oriented corporate culture had a mediating effect on facilitating financial services providers responses to satisfying customer needs and expectations. The use of a qualitative approach to identify market-orientation dimensions in this context was also considered a methodological contribution in this area of marketing research. Moreover, the present study added a novel perspective to the body of market-orientation literature and suggested directions for future research.
Autorenporträt
Dr. Abdulmonem M. Al-Shirawi is an assistant professor in Management and Marketing at Ahlia University. He embarked into the Academic community after taking an early retirement from the industry. He was a marketing for years, then became a CEO for a marketing company in the Primary Aluminium Industry before he join the academia.