Andrea Esser is a Principal Lecturer in Media and Communications at the University of Roehampton, UK Iain Robert Smith is a Lecturer in Film at the University of Roehampton, UK Miguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton, UK
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Introduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining 'the local' in localization or 'Adapting for who?' Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children's Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland - Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players' Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino
Introduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining 'the local' in localization or 'Adapting for who?' Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children's Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland - Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players' Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino
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