James Watson

Media Communication

An Introduction to Theory and Process
James Watson

• Broschiertes Buch

Produktbeschreibung

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

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An updated edition of a widely successful book, this authoritative text explores the role and function of media in a thoroughly contemporary context

Produktdetails

• Verlag: Macmillan Education
• 4. Aufl.
• Seitenzahl: 350
• Erscheinungstermin: 8. Januar 2016
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 518g
• ISBN-13: 9781137428219
• ISBN-10: 113742821X
• Artikelnr.: 43413421

Autorenporträt

James Watson

Inhaltsangabe

Introduction: Studying Media
1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks

Rezensionen

Praise for the second edition:

'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London, UK

'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool, UK

'Covers a fascinating range of material in a clear and accessible manner.' - Dr Eric Shaw, University of Stirling, UK