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Media has become a part of our self and it is mandatory to know its origin, its characteristics and its uses. It is necessary to understand how we use media to gratify ourselves and how it has made changes in the society right from the origin. This book gives an overview of how media, our society and culture are interlinked and how it has changed our core values and beliefs. The integration of various types of media and its impact on the society in communication, advertising and many more aspects are discussed.

Produktbeschreibung
Media has become a part of our self and it is mandatory to know its origin, its characteristics and its uses. It is necessary to understand how we use media to gratify ourselves and how it has made changes in the society right from the origin. This book gives an overview of how media, our society and culture are interlinked and how it has changed our core values and beliefs. The integration of various types of media and its impact on the society in communication, advertising and many more aspects are discussed.
Autorenporträt
Dr. Tamilselvi Natarajan has 15 years of teaching experience and presently she works as Dean at Quaide Milleth International Academy of Media Studies. She has authored books on Development Communication, Media Sociology and chapters about Teaching, Women Empowerment and Feminism. She is also a freelance writer.