This book explores the history, theory, practice, politics, and efficacy of hoaxing through a study of the media activist group the Yes Men. It examines why media hoaxing has emerged as a significant 21st century activist practice and makes a case for the significance of the media hoax as a positive force in the articulation of utopian politics.
This book explores the history, theory, practice, politics, and efficacy of hoaxing through a study of the media activist group the Yes Men. It examines why media hoaxing has emerged as a significant 21st century activist practice and makes a case for the significance of the media hoax as a positive force in the articulation of utopian politics.
Introduction Chapter One. Hoaxing in Context: The Dynamics, Motives, and Unevenness of a Ubiquitous Cultural Practice Chapter Two. The Intersections of Hoaxing, Journalism, and Activism Chapter Three. Notes on Failure: "An Endless Dynamic of Experimentation and Search for Synthesis" Chapter Four. Notes on Success: "It's Not the Way Most People Protest" Chapter Five. "All We Needed Was a Whole New Approach": Expanding the Yes Men Brand Conclusion References Index About the Author
Introduction Chapter One. Hoaxing in Context: The Dynamics, Motives, and Unevenness of a Ubiquitous Cultural Practice Chapter Two. The Intersections of Hoaxing, Journalism, and Activism Chapter Three. Notes on Failure: "An Endless Dynamic of Experimentation and Search for Synthesis" Chapter Four. Notes on Success: "It's Not the Way Most People Protest" Chapter Five. "All We Needed Was a Whole New Approach": Expanding the Yes Men Brand Conclusion References Index About the Author
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