There's never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship. Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital…mehr
There's never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship. Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools. Key features of the second edition: Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protectionInquiry-oriented approach to learning that cultivates intellectual curiosity and creative expressionFull-color presentation with figures and photos to increase student engagement Each chapter includes: Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacyMedia Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examplesLearning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter.Supplemental Materials available at www.mlaction.com: Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapterInstructors can access a Teacher's Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials.
Renee Hobbs is one of the world's leading authorities on digital and media literacy education and a professor at the University of Rhode Island's Harrington School of Communication and Media. As a teacher, researcher, activist, and media professional, she has offered programs for educators on four continents and produced some of the leading empirical research on the subject. Hobbs is the author of 12 books and more than 200 scholarly and professional articles. Her work has received awards from professional organizations including the International Communication Association, the Media Ecology Association, the National Association for Media Literacy Education, and others. In collaboration with the Media Education Lab, Hobbs created COURAGEOUS RI, a statewide media literacy program designed to use media literacy and active listening to reduce the fear and hate that leads to violence, funded by the U.S. Department of Homeland Security. She has spoken at the United Nations and consulted extensively with educators, school leaders, and government officials in Belgium, Brazil, China, Croatia, Lebanon, the Netherlands, Germany, Romania, and many other countries.
Inhaltsangabe
Preface About the Author PART I: UNDERSTANDING MEDIA Chapter 1 What Is Media Literacy? Heightening Awareness Asking Critical Questions Connecting Past, Present, and Future Expanding Literacy Protecting Against Harmful Media Confronting Institutional and Social Power Resisting Distorted Representations Critically Analyzing What's True and False Advancing Citizenship in a Democracy Activating a Global Media Literacy Community Media Literacy Theory Media Literacy as a Moving Target Media Literacy Trailblazer: Neil Postman DISCourse: Crash Course Media Literacy Chapter 2 Why Do People Use Media? Media: A Definition Smartphones Take Center Stage Tracking Your Online Life Uses and Gratifications Media Literacy Trailblazer: Sonia Livingstone DISCourse: Egg Crack Challenge Chapter 3 How Do Search Engines Work? Five Eras of the Internet Questioning AI Algorithmic Personalization Search as Strategic Exploration Search as Prelude to Purchase How AI is Changing How We Search The Politics of Filter Bubbles Algorithms and Privacy How Algorithms Discriminate Censored Search Surveillance Society Regulating the Internet AI Hype Cycles Media Literacy Trailblazer: Michel Foucault DISCourse: Take That Facebook PART II: FORMS AND GENRES Chapter 4 How Do People Get the News? Reading, Watching, and Listening to News News Values Two Forms of News News Aggregation on the Rise The Power of Language Trust but Verify Framing Crime News Eyewitness Reports Partisanship and Journalistic Objectivity Detecting Ideological Bias in the News Fox News Virality and Sensationalism Media Literacy Trailblazer: Walter Lippmann DISCourse: New Police Abuse Footage Chapter 5 What Is the Difference between Advertising, Public Relations, and Propaganda? Consumer Culture Surveillance Capitalism Where Art Meets Commerce Children and Advertising Regulating Advertising to Children Advertising's Unreal Realities Influencer Marketing Defining Propaganda Propaganda Techniques Publicity Matters PR Approaches Political Spin Media Literacy Trailblazer: Roland Barthes DISCourse: Fixed on Pixel Chapter 6 Why Are We Attracted to Characters and Stories? Storytelling and Culture Storytelling as Social Change Telling Emotional Truths Through Fiction The Paradox of Tragedy Who is the Author? Characters Count Archetypes of Storytelling Narrative Conflict Seven Basic Plots Constructing Drama in Reality TV Fandom, Copyright and Creativity AI Storytelling Media Literacy Trailblazer: Vladimir Propp DISCourse: Willie Wonka and the Chocolate Factory PART III: JUDGMENTS ABOUT TASTE, QUALITY, AND TRUST Chapter 7 Why Do People Prefer Different Kinds of Music, Movies, and TV Shows? What is Taste? The Power of Playlists How do People's Taste Develop? Media as Environment Choices Matter Media Awareness Repetition & Popularity Remixes and Spin-Offs Genres Shape Expectations The Birth of the Vlog Chapter 8 Who Decides What Makes Media "Good"? Tournaments of Value Book Challenges in Schools and Society Cultural Hierarchies Memes: Making Morality Visual Hashtag Activism Popularity as a Measure of Quality Reviews and Ratings Review Aggregation Judging Quality While Shopping Online Virality Matters Media Literacy Trailblazer: Pierre Bourdieu DISCourse: Barbie Movie Review by Chris Stuckmann Chapter 9 How Do People Decide Who and What to Trust? Learning to Doubt Organization Trust Trust and Happiness Truth Decay Reality Check Trust in Authority Authenticity Rules Political Polarization Social Norms and Trust Rebuilding Trust Media Literacy Trailblazer: George Herbert Mead DISCourse: Global Warming Cartoon PART III: MEDIA ECONOMICS Chapter 10 How Do Media Companies Make Money? Entrepreneurship Matters Jobs & Careers in Media Industries The Media Marketplace Purchases: The Direct Revenue Stream Advertising: The Indirect Revenue Stream Purchase + Advertising: The Mixed Revenue Stream The First Amendment Regulating Competition Deregulation Net Neutrality Media Ownership Antitrust Regulation Censorship Media Regulation Worldwide Media Literacy Trailblazer: Dallas Smythe DISCourse: Big Profits, Small Paybacks Chart Chapter 11 Are Social Media Free? Digital Authors Create Content Digital Identity Remix, Copyright, and Fair Use The Doctrine of Fair Use Protecting Digital Platforms from Users Surveillance Capitalism Regulating the Internet Economy Your Private Life on TikTok From Public to Private Feeling Free Content Moderation Media Literacy Trailblazer: danah boyd DISCourse: How WhatsApp Makes Money PART IV: MEDIA EFFECTS Chapter 12 Why Do People Worry about Stereotypes? Stereotypes as Sensemaking The Art of the Stereotype The Danger of the Single Story Are Stereotypes Realistic? Similarity Matters Cultivation Theory Exploiting Stereotypes for Fun & Profit Gender Matters Identification & Loyalty Representations of Sexuality Implicit Bias Rewards and Risks of Self-Representation Owning Your Subjectivity Racist and Sexist AI Media Literacy Trailblazer: Stuart Hall DISCourse: Disclosure Chapter 13 What are the Benefits and Harms of Using Media? Understanding Media Effects Empowerment & Protection in Video Games Gaming Addiction Children: A Special Group Children & Media Influence Risks & Harms of Conflict Digital Detox Moral Panics Sexually Explicit Media Pornography Risks & Harms Sexting Porn Media Literacy Media Literacy Trailblazer: Albert Bandura DISCourse: The Neuroscience of Porn Addiction Explained Chapter 14 How Do People Become Media Literate? How Media Literacy Changes Over Time Media Literacy for Young Children Media Literacy as Public Health Issue Reading in a Digital World Creating Media Reflection Matters The Politics of Media Literacy Lies My Teacher Told Me Media Literacy for Democracy Media Industry Support for Media Literacy Media Literacy Media The Changing Nature of Knowledge Pathways & Obstacles Media Literacy for All Media Literacy Trailblazer: Len Masterman Acknowledgments References Index
Preface About the Author PART I: UNDERSTANDING MEDIA Chapter 1 What Is Media Literacy? Heightening Awareness Asking Critical Questions Connecting Past, Present, and Future Expanding Literacy Protecting Against Harmful Media Confronting Institutional and Social Power Resisting Distorted Representations Critically Analyzing What's True and False Advancing Citizenship in a Democracy Activating a Global Media Literacy Community Media Literacy Theory Media Literacy as a Moving Target Media Literacy Trailblazer: Neil Postman DISCourse: Crash Course Media Literacy Chapter 2 Why Do People Use Media? Media: A Definition Smartphones Take Center Stage Tracking Your Online Life Uses and Gratifications Media Literacy Trailblazer: Sonia Livingstone DISCourse: Egg Crack Challenge Chapter 3 How Do Search Engines Work? Five Eras of the Internet Questioning AI Algorithmic Personalization Search as Strategic Exploration Search as Prelude to Purchase How AI is Changing How We Search The Politics of Filter Bubbles Algorithms and Privacy How Algorithms Discriminate Censored Search Surveillance Society Regulating the Internet AI Hype Cycles Media Literacy Trailblazer: Michel Foucault DISCourse: Take That Facebook PART II: FORMS AND GENRES Chapter 4 How Do People Get the News? Reading, Watching, and Listening to News News Values Two Forms of News News Aggregation on the Rise The Power of Language Trust but Verify Framing Crime News Eyewitness Reports Partisanship and Journalistic Objectivity Detecting Ideological Bias in the News Fox News Virality and Sensationalism Media Literacy Trailblazer: Walter Lippmann DISCourse: New Police Abuse Footage Chapter 5 What Is the Difference between Advertising, Public Relations, and Propaganda? Consumer Culture Surveillance Capitalism Where Art Meets Commerce Children and Advertising Regulating Advertising to Children Advertising's Unreal Realities Influencer Marketing Defining Propaganda Propaganda Techniques Publicity Matters PR Approaches Political Spin Media Literacy Trailblazer: Roland Barthes DISCourse: Fixed on Pixel Chapter 6 Why Are We Attracted to Characters and Stories? Storytelling and Culture Storytelling as Social Change Telling Emotional Truths Through Fiction The Paradox of Tragedy Who is the Author? Characters Count Archetypes of Storytelling Narrative Conflict Seven Basic Plots Constructing Drama in Reality TV Fandom, Copyright and Creativity AI Storytelling Media Literacy Trailblazer: Vladimir Propp DISCourse: Willie Wonka and the Chocolate Factory PART III: JUDGMENTS ABOUT TASTE, QUALITY, AND TRUST Chapter 7 Why Do People Prefer Different Kinds of Music, Movies, and TV Shows? What is Taste? The Power of Playlists How do People's Taste Develop? Media as Environment Choices Matter Media Awareness Repetition & Popularity Remixes and Spin-Offs Genres Shape Expectations The Birth of the Vlog Chapter 8 Who Decides What Makes Media "Good"? Tournaments of Value Book Challenges in Schools and Society Cultural Hierarchies Memes: Making Morality Visual Hashtag Activism Popularity as a Measure of Quality Reviews and Ratings Review Aggregation Judging Quality While Shopping Online Virality Matters Media Literacy Trailblazer: Pierre Bourdieu DISCourse: Barbie Movie Review by Chris Stuckmann Chapter 9 How Do People Decide Who and What to Trust? Learning to Doubt Organization Trust Trust and Happiness Truth Decay Reality Check Trust in Authority Authenticity Rules Political Polarization Social Norms and Trust Rebuilding Trust Media Literacy Trailblazer: George Herbert Mead DISCourse: Global Warming Cartoon PART III: MEDIA ECONOMICS Chapter 10 How Do Media Companies Make Money? Entrepreneurship Matters Jobs & Careers in Media Industries The Media Marketplace Purchases: The Direct Revenue Stream Advertising: The Indirect Revenue Stream Purchase + Advertising: The Mixed Revenue Stream The First Amendment Regulating Competition Deregulation Net Neutrality Media Ownership Antitrust Regulation Censorship Media Regulation Worldwide Media Literacy Trailblazer: Dallas Smythe DISCourse: Big Profits, Small Paybacks Chart Chapter 11 Are Social Media Free? Digital Authors Create Content Digital Identity Remix, Copyright, and Fair Use The Doctrine of Fair Use Protecting Digital Platforms from Users Surveillance Capitalism Regulating the Internet Economy Your Private Life on TikTok From Public to Private Feeling Free Content Moderation Media Literacy Trailblazer: danah boyd DISCourse: How WhatsApp Makes Money PART IV: MEDIA EFFECTS Chapter 12 Why Do People Worry about Stereotypes? Stereotypes as Sensemaking The Art of the Stereotype The Danger of the Single Story Are Stereotypes Realistic? Similarity Matters Cultivation Theory Exploiting Stereotypes for Fun & Profit Gender Matters Identification & Loyalty Representations of Sexuality Implicit Bias Rewards and Risks of Self-Representation Owning Your Subjectivity Racist and Sexist AI Media Literacy Trailblazer: Stuart Hall DISCourse: Disclosure Chapter 13 What are the Benefits and Harms of Using Media? Understanding Media Effects Empowerment & Protection in Video Games Gaming Addiction Children: A Special Group Children & Media Influence Risks & Harms of Conflict Digital Detox Moral Panics Sexually Explicit Media Pornography Risks & Harms Sexting Porn Media Literacy Media Literacy Trailblazer: Albert Bandura DISCourse: The Neuroscience of Porn Addiction Explained Chapter 14 How Do People Become Media Literate? How Media Literacy Changes Over Time Media Literacy for Young Children Media Literacy as Public Health Issue Reading in a Digital World Creating Media Reflection Matters The Politics of Media Literacy Lies My Teacher Told Me Media Literacy for Democracy Media Industry Support for Media Literacy Media Literacy Media The Changing Nature of Knowledge Pathways & Obstacles Media Literacy for All Media Literacy Trailblazer: Len Masterman Acknowledgments References Index
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