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IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: ¿ Make influential connections ¿ Become sound-bite savvy ¿ Endear yourself to reporters ¿ Survive awkward moments ¿ Use social media wisely ¿ Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.