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After many years of press and publication activities and years of IT-supported networking, we would like to take a look back and forward. It goes without saying that ongoing consideration must be given to media work.Digitalization is used to describe learning-teaching-lifeworld and cultural diversity. The selection and arrangement of the thematic blocks are the result of professional socialization and personal focus, which result from the respective interest and work situations. The basis of the state of knowledge is media studies, practical journalism, the connection between media and politics as political education, IT network management and media education. Until the 1990s, the conditions of a modern media society were treated rather casually. The book is intended as a summary of personal public relations work in the press, networking and publishing activities.