Media - Krivda, Erik
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Understanding and leveraging the media has become critical for operational level commanders conducting urban combat operations. The insatiable public appetite for information has created conditions where tactical actions can have severe strategic repercussions simply based on media reporting. In the 21st century, the operational level commander conducting urban combat operations must clearly understand the influence the media has on the success of operations. Media influences on world public opinion can now change the traditional model of warfare described by Clausewitz's trinity. World public…mehr

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Understanding and leveraging the media has become critical for operational level commanders conducting urban combat operations. The insatiable public appetite for information has created conditions where tactical actions can have severe strategic repercussions simply based on media reporting. In the 21st century, the operational level commander conducting urban combat operations must clearly understand the influence the media has on the success of operations. Media influences on world public opinion can now change the traditional model of warfare described by Clausewitz's trinity. World public opinion, influenced by the media, is now a fourth factor in influencing war modifying the trinity into a diamond. Therefore, operational level commanders must address the media in their planning and operations. Adding the media as a line of operation for planning and establishing media crisis teams will allow the commander to consider media coverage, or the media battle space, throughout an operation. This ensures planners will develop the media battle space as an integral part of the urban kinetic fight and ensure success in the global environment. Examining Hue and Fallujah as historical examples through the lenses of reporting cycle, public perception, and doctrine will demonstrate the new significance of the media in 21st century urban combat. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.