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With Men's Fashion Reader, students of fashion have a resource to help them understand an important yet sometimes neglected segment of the apparel industry: menswear. This collection of commissioned and reprinted articles covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Design and merchandising students will find insights into how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashions. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.