This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
Federica Ferrari is Tenured Researcher in English Linguistics at the University of Bologna, School of Political Sciences and Department of Modern Languages, Literatures and Cultures. Her research predominantly focuses on persuasive phenomena within strategic communication and discourse analysis methodologies with a focus on conceptual metaphor as main tool of analysis and transformative device. Particular attention is given to cognitive, pragmatic and interactive features (relation between language and thought, discourse and action, and inter/intra disciplinary relations). She has developed a specific competence in conceptual metaphor as a text analysis method, a persuasive tool in political discourse and a transformative device in psycho-practice.
Inhaltsangabe
Introduction: Persuasion and Sustainability: The Post-9/11 Arena Chapter 1: 'Words are Killers,' alias Metaphor and Persuasion Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Chapter 4: Quantitative and Preliminary Analysis I - II: Hypothesising Rhetorical Attitudes in Discourse Chapter 5: Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Chapter 6: Qualitative Metaphor Analysis III - from Microtext to Macrotext: the Strategy of Fear Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives
Introduction: Persuasion and Sustainability: The Post-9/11 Arena
Chapter 1: 'Words are Killers,' alias Metaphor and Persuasion
Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse
Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text
Chapter 4: Quantitative and Preliminary Analysis I - II: Hypothesising Rhetorical Attitudes in Discourse
Chapter 5: Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict
Chapter 6: Qualitative Metaphor Analysis III - from Microtext to Macrotext: the Strategy of Fear
Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change
Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives
Introduction: Persuasion and Sustainability: The Post-9/11 Arena Chapter 1: 'Words are Killers,' alias Metaphor and Persuasion Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Chapter 4: Quantitative and Preliminary Analysis I - II: Hypothesising Rhetorical Attitudes in Discourse Chapter 5: Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Chapter 6: Qualitative Metaphor Analysis III - from Microtext to Macrotext: the Strategy of Fear Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives
Introduction: Persuasion and Sustainability: The Post-9/11 Arena
Chapter 1: 'Words are Killers,' alias Metaphor and Persuasion
Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse
Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text
Chapter 4: Quantitative and Preliminary Analysis I - II: Hypothesising Rhetorical Attitudes in Discourse
Chapter 5: Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict
Chapter 6: Qualitative Metaphor Analysis III - from Microtext to Macrotext: the Strategy of Fear
Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change
Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives
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