Master Data Transformation, Visualizations, AI Integration & Reporting for Smarter Business Insights. Transform data into actionable insights, harnessing the potential of Power BI for organizational success.Discover how to import and transform data in Power BI. Learn to create accessible visualizations. Understand how to leverage advanced analytics. Learn to choose the right chart and apply smart filters. Turn data into insight. Insight into action. Your journey with Power BI starts here. Whether you're a manager, analyst, entrepreneur, or an aspiring data professional, Microsoft® Power BI Essentials You Always Wanted to Know (Microsoft Power BI Essentials) is your trusted companion to learn Microsoft Power BI from the ground up. This book offers a step-by-step journey to building powerful data models and creating interactive dashboards for both technical and non-technical users. Starting with the basics of digital storytelling, author, renowned researcher, and academician Dr. Sini V. Pillai guides you to explore why visualizing data is essential in today's business environment and how Power BI equips you to prepare and present data in ways that bring key insights to life. You'll learn to connect to data from Excel, SQL Server, and the Web, transform it, and integrate Artificial Intelligence (AI) and R scripts for data modeling and sentiment analysis. Finally, you'll dive into Power BI Desktop and the Power BI Service to create, publish, and manage reports and dashboards. Microsoft Power BI Essentials enables you to transform static reports into dynamic storytelling tools using Power BI features like Bookmarks, Drill Throughs, Selection Pane, and Spotlight features. It is a practical resource that bridges the gap between data and strategic insights for impactful decision-making and growth.The book also comes with ready-to-use, downloadable templates and online resources for professionals in the field. It is part of the Self-Learning Management Series, designed to help you learn essential management lessons.