Million Dollar Mailings - Hatch, Denison
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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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Produktbeschreibung
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Autorenporträt
Denny Hatch is contributing editor of Target Marketing and a freelance direct mail copywriter, designer, and consultant.In 1984. along with his wife Peggy. he founded Who 's Mailing What, the only publication that Covel's the entire range of American direct mail for direct mailers.