Mindful Marketing and Strategic Management
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Erscheint vorauss. 11. Juni 2025
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Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices

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Produktbeschreibung
Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices
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Autorenporträt
Teck Weng Jee is a senior lecturer and director (Business and Social Innovation Center) at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia. Evan Lau is an Associate Professor in the Faculty of Economics and Business at Universiti Malaysia Sarawak (UNIMAS). Mark Kilgour is a creativity researcher with a focus on advertising.