Teck Weng Jee, Evan Lau, Mark Kilgour

Mindful Marketing and Strategic Management

Paving a Sustainable Society Through Past, Present, and Future Perspectives
Herausgeber: Jee, Teck Weng; Kilgour, Mark; Lau, Evan

• Gebundenes Buch

Produktbeschreibung

Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 168
• Erscheinungstermin: 11. Juni 2025
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 358g
• ISBN-13: 9781835497555
• ISBN-10: 1835497551
• Artikelnr.: 73295697

Autorenporträt

Jee Teck Weng is a senior lecturer and director (Business and Social Innovation Center) at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia. Evan Lau Poh Hock is an Associate Professor in the Faculty of Economics and Business at Universiti Malaysia Sarawak (UNIMAS). Mark Kilgour is a creativity researcher with a focus on advertising.