29,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
15 °P sammeln
  • Broschiertes Buch

This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems. The research highlights the growing prevalence of mobile payments in China, driven by convenience, security, and integration with daily life. Understanding these factors can help businesses and policymakers enhance mobile payment services and better cater to consumer preferences.

Produktbeschreibung
This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems. The research highlights the growing prevalence of mobile payments in China, driven by convenience, security, and integration with daily life. Understanding these factors can help businesses and policymakers enhance mobile payment services and better cater to consumer preferences.
Autorenporträt
Dr. Pradeep ist ein geschätzter Redakteur für PLOS ONE und ein engagierter Forscher mit Fachwissen in den Bereichen Management, Marketing und Wirtschaft. Er hat maßgeblich dazu beigetragen, das Wissen in diesen Bereichen voranzutreiben, wobei er sich auf die Überschneidung von innovativen Praktiken und strategischer Entscheidungsfindung konzentriert.