Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.
Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.
MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.
Inhaltsangabe
Contents Preface Introduction Chapter 1 - Parties and Elections Chapter 2 - Planning and Management Chapter 3 - Fundraising Chapter 4 - Independent Groups Chapter 5 - Vulnerability and Opposition Research Chapter 6 - Data and Analytics Chapter 7 - Focus Groups and Polling Chapter 8 - Earned Media Chapter 9 - Paid Media Chapter 10 - Social Media Chapter 11 - Field Operations Chapter 12 - The New Permanent Campaign Afterword Acknowledgments Appendix Index
Contents Preface Introduction Chapter 1 - Parties and Elections Chapter 2 - Planning and Management Chapter 3 - Fundraising Chapter 4 - Independent Groups Chapter 5 - Vulnerability and Opposition Research Chapter 6 - Data and Analytics Chapter 7 - Focus Groups and Polling Chapter 8 - Earned Media Chapter 9 - Paid Media Chapter 10 - Social Media Chapter 11 - Field Operations Chapter 12 - The New Permanent Campaign Afterword Acknowledgments Appendix Index
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