Motivation factors - Alhaj Mohammad, Bashar
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Motivation Factors Influencing Foreign Tourists to Jordan: Case Studies of Amman and Petra. This study adopts a model based on push and pull factors as the conceptual framework. As little information has been documented about travel motivations to Jordan, this study attempts to identify motivation factors of foreign tourists to the country as different tourist markets demonstrate different domains of behavior. This may have important marketing implications to the country especially in terms of examination of motives in segmenting markets, designing promotional programs and decision making about destination development.…mehr

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Produktbeschreibung
Motivation Factors Influencing Foreign Tourists to Jordan: Case Studies of Amman and Petra. This study adopts a model based on push and pull factors as the conceptual framework. As little information has been documented about travel motivations to Jordan, this study attempts to identify motivation factors of foreign tourists to the country as different tourist markets demonstrate different domains of behavior. This may have important marketing implications to the country especially in terms of examination of motives in segmenting markets, designing promotional programs and decision making about destination development.
Autorenporträt
Znaczenie rynku przyjazdowego dla kraju docelowego wzbudzi¿o zainteresowanie naukowców zrozumieniem motywacji turystów do podró¿y zagranicznych. Jest to narz¿dzie dotycz¿ce czynników motywacyjnych wp¿ywaj¿cych na decyzj¿ zagranicznych turystów o odwiedzeniu Jordanii. Obejmuje ono teori¿ motywacji oraz czynniki przyci¿gaj¿ce i odpychaj¿ce, które sk¿aniaj¿ zagranicznych turystów do odwiedzenia danego miejsca.