Charles Mcintyre, T. C. Melewar, Charles Dennis

Multi-Channel Marketing, Branding and Retail Design

Herausgeber: Mcintyre, Charles; Melewar, T. C.

• Gebundenes Buch

Produktbeschreibung

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 280
• Erscheinungstermin: 5. Dezember 2016
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 560g
• ISBN-13: 9781786354563
• ISBN-10: 178635456X
• Artikelnr.: 44733119

Autorenporträt

Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK