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In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field.

Produktbeschreibung
In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field.
Autorenporträt
Pawan Kumar is a Professor of Marketing at Mittal School of Business, Lovely Professional University, India. Rajesh Verma is Senior Dean and Professor of Strategy at Mittal School of Business, Lovely Professional University, India. Kulvinder Kaur is Assistant Professor of Marketing at Mittal School of Business, Lovely Professional University, India.