Multiply Your Business Value Through Brand & AI - Narayan, Rajan
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This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

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Produktbeschreibung
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.
Autorenporträt
Rajan Narayan is an electrical & electronics engineer with an MBA in marketing. In his 25 years of experience in the field of marketing communications, Narayan has worked in some of the world's best communication groups. He headed a full-service, network advertising agency independently and successfully for nine years as president and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting in 2015, and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $ 2 Billion to brand owners, globally.