Museum Flack - Lott, Steve
41,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
21 °P sammeln
  • Broschiertes Buch

Museum Flack is a how-to guide that gives insider tips, tactics and tools to get positive media coverage, as well as strategies to deal with crisiscommunications.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Museum Flack is a how-to guide that gives insider tips, tactics and tools to get positive media coverage, as well as strategies to deal with crisiscommunications.
Autorenporträt
Steven E. Lott is a corporate communications executive with more than 20 years of experience developing strategic public relations strategies and brand campaigns across diverse industries including aerospace, manufacturing, transportation, consumer brands and international trade policy. He is also a professor of strategic communication at American University, where he teaches a graduate- level university course about media relations. Steve started his career as a journalist learning how to research, write and tell captivating stories to a wide variety of audiences. Now a corporate communications executive, Steve brings decades of real-world experience to many different industries. Whether he's working with corporate executives, non-profit leaders or students, Steve trains leaders without any experience how to develop captivating stories and earn news media coverage that will reach their target audience. Using proven public relations strategies and tactics, Steve regularly consults and provides spokesperson training and teaches crisis communication strategies and how to deal with organizational reputational damage. Steve currently leads the global corporate communications and public relations function for Intel at the world's largest integrated satellite and terrestrial network operator. Previously, he served as a corporate communications executive at Raytheon Technologies and Boeing. Before joining Boeing, Steve worked at two different non-profit trade associations. Steve is currently an adjunct professor in the American University (AU) School of Communications and is an advisor to the Northern Virginia Science Center on communications matters. Steve graduated from AU's Kogod College of Business with degrees in Marketing and Business Administration.