Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
Contents Preface Acknowledgements Chapter 1. Why Millennials Who are Millennials (and who are they not)? Literature Overview: Reaching Millennials Why Invest in Millennials? Types of Millennial Audiences How This Book Will Help You Reach Them Chapter 2. "A"- Affordability Millennial Income: What the Data Reveals Value, Cost, and Millennial Spending Habits Millennial Views on "The Cost of Admission" Designing Affordable Programming for the Facility Practical Applications Chapter 3. "U"- Uniqueness What Makes Programming Unique? Why Millennials Value Innovation Real-Life Inventive Museum Programs Practical Applications Chapter 4. "R"- Relevance Defining Relevance for a Millennial Audience Staying on Mission Practical Applications Chapter 5. "A"- Accessibility Defining Accessibility Accessibility and Millennial Expectations Practical Applications Chapter 6. Looking Ahead Millennials and Museums: Current Relationship Millennials and Museums: Areas for Improvement Millennials and Museums: An Ideal Future Appendix Index About the Author
Contents Preface Acknowledgements Chapter 1. Why Millennials Who are Millennials (and who are they not)? Literature Overview: Reaching Millennials Why Invest in Millennials? Types of Millennial Audiences How This Book Will Help You Reach Them Chapter 2. "A"- Affordability Millennial Income: What the Data Reveals Value, Cost, and Millennial Spending Habits Millennial Views on "The Cost of Admission" Designing Affordable Programming for the Facility Practical Applications Chapter 3. "U"- Uniqueness What Makes Programming Unique? Why Millennials Value Innovation Real-Life Inventive Museum Programs Practical Applications Chapter 4. "R"- Relevance Defining Relevance for a Millennial Audience Staying on Mission Practical Applications Chapter 5. "A"- Accessibility Defining Accessibility Accessibility and Millennial Expectations Practical Applications Chapter 6. Looking Ahead Millennials and Museums: Current Relationship Millennials and Museums: Areas for Improvement Millennials and Museums: An Ideal Future Appendix Index About the Author
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