Michelle Carvill, Ian MacRae

Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

• Gebundenes Buch

Produktbeschreibung

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

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Produktdetails

• Business Myths
• Verlag: Kogan Page Ltd
• Seitenzahl: 240
• Erscheinungstermin: 3. März 2020
• Englisch
• Abmessung: 164mm x 242mm x 20mm
• Gewicht: 626g
• ISBN-13: 9780749498733
• ISBN-10: 0749498730
• Artikelnr.: 56714699

Autorenporträt

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management. She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

Inhaltsangabe

Chapter
01: Social media is free; Chapter
02: Social media is a waste of time; Chapter
03: Social media is the best use of my time; Chapter
04: Social media is a fad; Chapter
05: Social media is for posting photos of your breakfast; Chapter
06: Social media replaces real
life networking; Chapter
07: Social media is the best source of information; Chapter
08: Social media is full of fake news; Chapter
09: Social media creates information "bubbles"; Chapter
10: Social media means my business has to be available 24/7; Chapter
11: People's personal information on social media should not be used by businesses; Chapter
12: Businesses should ignore negative comments on social media; Chapter
13: Social media use detracts from business relationships; Chapter
14: All my customers/clients are on social media; Chapter
15: I've had a few glasses of wine and, people on Twitter will really appreciate my sense of humour right now; Chapter
16: Millennials are all social media experts; Chapter
17: Digital natives understand how to use social media for business; Chapter
18: Social media cannot be done in
house; Chapter
19: Social media is just for connecting with people outside the company; Chapter
20: Businesses should be on every social media platform; Chapter
21: Social media is purely for broadcasting my business's information; Chapter
22: Social media can replace the traditional business website; Chapter
23: It's not possible to measure ROI on social media; Chapter
24: Sharing too much on social media will reveal trade secrets; Chapter
25: Sharing more content is always better

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• • Chapter - 00: Introduction;
  • Chapter - 01: Social media is a waste of time;
  • Chapter - 02: All social networks do the same thing;
  • Chapter - 03: Social media isn't that influential;
  • Chapter - 04: Social media replaces real-life networking;
  • Chapter - 05: Social media marketing is a dark art;
  • Chapter - 06: It's not worth responding to criticism on social media;
  • Chapter - 07: Sharing more content is always better;
  • Chapter - 08: Social media is free;
  • Chapter - 09: Social media can replace your business website;
  • Chapter - 10: Social media activity is purely a marketing function;
  • Chapter - 11: Social media cannot be done well in-house;
  • Chapter - 12: Social media means my business has to be available 24/7;
  • Chapter - 13: Social media is no use for internal communications;
  • Chapter - 14: Employees know what is expected of them on social media;
  • Chapter - 15: Social media is not effective for business development;
  • Chapter - 16: It's not possible to measure social media ROI;
  • Chapter - 17: Digital natives are all social media experts;
  • Chapter - 18: Social media influencers are a new phenomenon;
  • Chapter - 19: People have different personalities on social media;
  • Chapter - 20: Saying the wrong thing on social media will get me cancelled;
  • Chapter - 21: Public social media profiles are fair game for employers and recruiters;
  • Chapter - 22: Business leaders don't need a presence on social media;
  • Chapter - 23: Social media is full of #fakenews;
  • Chapter - 24: Social media is the best source of information;
  • Chapter - 25: Social media intensifies information bubbles;
  • Chapter - 26: Social media is not strategic;
  • Chapter - 27: Social media is purely for broadcasting;
  • Chapter - 28: Oversharing on social media can reveal trade secrets;
  • Chapter - 29: Being active on social media lets me control my digital footprint;
  • Chapter - 30: Social networks will protect my data