New theme: nation branding and history New approach: introduces a new way of thinking about nation self-projection in the international arena Comparison: a comparative book on the history of nation branding – there is none to date Intercontinental approach: that comparison reaches across several continents, including North and South America, Europe, Asia Interdisciplinary: historical analysis joined by expertise of media/communication scholars, political scientists Past and Present: connects present discourses on the nation’s performance/representation with analysis of the past
New theme: nation branding and history New approach: introduces a new way of thinking about nation self-projection in the international arena Comparison: a comparative book on the history of nation branding – there is none to date Intercontinental approach: that comparison reaches across several continents, including North and South America, Europe, Asia Interdisciplinary: historical analysis joined by expertise of media/communication scholars, political scientists Past and Present: connects present discourses on the nation’s performance/representation with analysis of the past
Carolin Viktorin holds a MA in History from the Heinrich Heine University of Düsseldorf. Her current research focuses on tourism, advertising, and public relations in the Franco dictatorship.
Inhaltsangabe
List of Illustrations Acknowledgements Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66 William B. McAllister Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland Oliver Kühschelm Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period Ilaria Scaglia Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40 John Gripentrog Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69 Carolin Viktorin Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War Michael L. Krenn Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015 Rosemarijn Hoefte Chapter 8. A New Brand for Postcommunist Europe Beata Ociepka PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy Justin Hart Chapter 10. Nation Branding: A Twenty-First Century Tradition Melissa Aronczyk Chapter 11. The History of Nation Branding and Nation Branding as History Mads Mordhorst Annotated Sources Preface: The Diversity of Primary Sources and the Concept of Nation Branding 1. Introduction to Baron Dan Ino, "The Japanese People and their Gardens" (1935) John Gripentrog 2. Images from the 1935-36 International Exhibition of Chinese Art in London Ilaria Scaglia 3. A Memorandum on the Advancing American Art Fiasco of 1947 Michael L. Krenn Index
List of Illustrations Acknowledgements Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66 William B. McAllister Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland Oliver Kühschelm Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period Ilaria Scaglia Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40 John Gripentrog Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69 Carolin Viktorin Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War Michael L. Krenn Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015 Rosemarijn Hoefte Chapter 8. A New Brand for Postcommunist Europe Beata Ociepka PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy Justin Hart Chapter 10. Nation Branding: A Twenty-First Century Tradition Melissa Aronczyk Chapter 11. The History of Nation Branding and Nation Branding as History Mads Mordhorst Annotated Sources Preface: The Diversity of Primary Sources and the Concept of Nation Branding 1. Introduction to Baron Dan Ino, "The Japanese People and their Gardens" (1935) John Gripentrog 2. Images from the 1935-36 International Exhibition of Chinese Art in London Ilaria Scaglia 3. A Memorandum on the Advancing American Art Fiasco of 1947 Michael L. Krenn Index
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