Navigating the Challenges & Opportunities of Green Marketing in India - Shukla, Vaidehi;Gupta, Anu;Saxena, Swati
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This book is a compilation and collection of selected research papers contributed by scholars, academicians, and practitioners on the theme of. Towards a sustainable future addressing challenges and exploring opportunities for sustainable development in India.Most of the papers included in this book are interdisciplinary and address important issues related to Navigating the Challenges and Opportunities of Green Marketing in India. Readers have an opportunity to appreciate the research efforts of authors through these edited papers. Some of these papers are exploratory, while others are based on primary as well as secondary data.…mehr

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Produktbeschreibung
This book is a compilation and collection of selected research papers contributed by scholars, academicians, and practitioners on the theme of. Towards a sustainable future addressing challenges and exploring opportunities for sustainable development in India.Most of the papers included in this book are interdisciplinary and address important issues related to Navigating the Challenges and Opportunities of Green Marketing in India. Readers have an opportunity to appreciate the research efforts of authors through these edited papers. Some of these papers are exploratory, while others are based on primary as well as secondary data.
Autorenporträt
Dr. Vaidehi Shukla is an Assistant Professor at Sardar Vallabhbhai Patel Global University with over a decade of academic experience. A full-time academician, her research focuses on case studies in marketing and entrepreneurship. Her teaching interests include Marketing Management, Product and Brand Management, and Organizational Behaviour.