Navigating the New Retail Landscape - Treadgold, Alan (Founding Partner, Founding Partner, Candezent Advis; Reynolds, Jonathan (Associate Professor in Retail Marketing & Deputy
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The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing.

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Produktbeschreibung
The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing.
Autorenporträt
Alan Treadgold has held senior positions in advertising, management consulting, and academic institutions globally, including CEO IdeaWorks (a WPP business) in Australia; EVP and Global Head of Retail for Leo Burnett advertising; Partner and Retail Lead, PA Consulting; CEO Australian Centre for Retail Studies (ACRS), Monash University, Melbourne. He began his career at the Oxford Institute of Retail Management (OXIRM) and holds a doctorate from the University of Oxford for his research into innovation diffusion theory. He advises a range of retail, consumer products, and technology companies globally. Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management (OXIRM) and Deputy Dean of the Saïd Business School. He is one of the leading academic experts in the study of the retail sector internationally. Jonathan's teaching and research focuses primarily on the retail sector, and he is widely considered to be one of the world's leading academics in this field. He is particularly recognised for his scholarship and expertise in the areas of electronic commerce and omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retail management.