Neuroeconomics: Theory, Applications, and Perspectives
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Unlock the secrets of economic decision-making with this groundbreaking exploration of neuroeconomics, blending neuroscience, psychology, and economics. Neuroeconomics: Theory, Applications, and Perspectives offers a comprehensive overview of this rapidly evolving field, revealing how our brains shape financial choices, marketing strategies, and accounting practices. Delve into the neural correlates of decision-making, the influence of emotions, and the latest research in behavioral finance and neuromarketing. This collection of papers, stemming from the 1a Officina di Neuroeconomia, provides…mehr

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Produktbeschreibung
Unlock the secrets of economic decision-making with this groundbreaking exploration of neuroeconomics, blending neuroscience, psychology, and economics. Neuroeconomics: Theory, Applications, and Perspectives offers a comprehensive overview of this rapidly evolving field, revealing how our brains shape financial choices, marketing strategies, and accounting practices. Delve into the neural correlates of decision-making, the influence of emotions, and the latest research in behavioral finance and neuromarketing. This collection of papers, stemming from the 1a Officina di Neuroeconomia, provides invaluable insights for researchers, academics, and professionals seeking to bridge the gap between economic theory and real-world behavior. * Understand the brain's role in economic behavior * Apply neuroscientific insights to improve decision-making models * Explore the ethical considerations of neuromarketing and neurofinance For economists, neuroscientists, psychologists, and anyone seeking a deeper understanding of the human element in economic phenomena, this book offers a transformative perspective.
Autorenporträt
Maria Gabriella Ceravolo is a neurologist and a Professor of Physical and Rehabilitation Medicine at Università Politecnica delle Marche. Her scientific research mainly focuses on the assessment, prognosis and rehabilitation of motor and cognitive impairment in subjects with brain diseases. Lucrezia Fattobene is a Research Fellow at Università Politecnica delle Marche, Ancona, and University of Rome. She was previously a visiting research scholar at the Rotterdam School of Management, Erasmus University. Gianmario Raggetti is a Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona.