Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the co-author of the books Neuroscience for Leaders: A Brain Adaptive Leadership Approach and Advanced Marketing Management: Principles, Skills and Tools, both published by Kogan Page. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer, and he lectured at the NeuroMarketing Manager Program at Hamburg Media School. He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programs around the world. Nikolaos Dimitriadis has studied more than 5,000 brains in 25 countries for marketing, leadership and HR purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, DELL, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, Unicredit, VMware, Emirates NBD, Raiffeisen Bank, Societe Generale and Credit Agricole USAID. He is the Head of Neuro Consulting Services at OptimalHRGroup, offering neuro-research, neuro-advisory and neuro-training services. In 2017 he co-founded and managed the applied neuroscience startup Trizma Neuro. Based in Serbia, he is also the Country Manager for Serbia for The University of Sheffield International Faculty, City College.
Inhaltsangabe
Chapter 00: Introduction The leadership enigma and the human brain; Section ONE: Pillar 1 thinking brain; Chapter 01: Powerful brain, powerful leader; Chapter 02: Clear mind, strong direction; Chapter 03: Higher performance, more followers; Chapter 04: Summary of pillar 1; Section TWO: Pillar 2 emotional brain; Chapter 05: More emotion, better decisions; Chapter 06: Right emotion, right action; Chapter 07: Summary of pillar 2; Section THREE: Pillar 3 brain automations; Chapter 08: Gut reaction, faster solution; Chapter 09: Summary of pillar 3; Section FOUR: Pillar 4 relational brain; Chapter 10: More connected, more successful; Chapter 11: Brain communication, better persuasion; Chapter 12: Summary of pillar 4; Chapter 13: Concluding remarks The future, the brain and the BAL approach
