John Asher

Neuroscience of Selling

• Broschiertes Buch

Produktbeschreibung

Unlock the science that sells--transform your results with the Neuroscience of Selling Today's top sales professionals don't just rely on charm, they use proven neuroscience to influence buyer decisions and close more deals. The Neuroscience of Selling reveals what triggers buying behavior; helping you connect instantly with prospects and move them to a confident yes. In this concise, practical guide, bestselling author John Asher blends cutting-edge research with field-tested techniques. Learn how to build trust fast, make your pitch stand out in crowded markets, and use cognitive biases as tools to handle objections and speed up the sale. Inside, you'll discover: * Simple frameworks for every selling stage--from prospecting to closing * Proven scripts, stories, and strategies to spark trust and emotional connection * Real-world examples that work in any industry, for both new and veteran sellers In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.

Produktdetails

• Verlag: Sourcebooks
• Seitenzahl: 168
• Erscheinungstermin: 1. November 2019
• Englisch
• Abmessung: 177mm x 124mm x 15mm
• Gewicht: 206g
• ISBN-13: 9781464251177
• ISBN-10: 1464251177
• Artikelnr.: 72507044

Autorenporträt

John Asher is the author and developer of 15 different sales-related training manuals. This is John's third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses. His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest. John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.