New Solutions in Online Qualitative Research - Molnár, László;Hajdú, Noémi
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  • Broschiertes Buch

The aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.

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Produktbeschreibung
The aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.
Autorenporträt
Há quase duas décadas que o Dr. László Molnár desenvolve investigação em várias áreas da inovação, com especial incidência nos métodos de medição e nos factores de influência.Há quase dois anos que Laman Gasimzada prossegue os seus estudos de doutoramento sobre o estudo da capacidade de inovação a diferentes níveis.