Next-Gen Banking: Customer Intelligence as a Strategic Differentiator - Wanjale, Kirti;Wanjale, Aditya
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In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review,…mehr

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Produktbeschreibung
In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.
Autorenporträt
Dr. Kirti Hemant Wanjale , currently working as Professor in Computer Engineering Department at Vishwakarma Institute of Technology, Pune. She has received her Ph.D degree from Faculty of Computer Engineering from SSSTUMS , Sehore MP. She has 22 years of experience.