NextGen Digital Marketing in the Age of AI - Hutson, James; Smith, Andrew
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In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age…mehr

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Produktbeschreibung
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.
Autorenporträt
James Hutson is an administrator and researcher in higher education specializing in artificial intelligence, neurohumanities, neurodiversity, immersive realities, digital humanities, and gamification of education. He received his BA in Art from the University of Tulsa, MA in Art History from Southern Methodist University, and his PhD in Art History from the University of Maryland, College Park. He has also received his MA in Leadership and MA in Game Design at Lindenwood University and is now pursuing his PhD in Artificial Intelligence at Capitol Technology University. Dr. Hutson has taught at five universities across the country since 2006 and has served as chair of Art History and program manager of Pre-Art Therapy and Pre-Art Conservation, Assistant Dean of Graduate and Online Programs for the School of Arts, Media, and Communication, and now serves as Lead XR Disruptor and Department Head of Art History and Visual Culture for the College of Arts and Humanities. His scholarship focuses on the intersections of art, culture, and technology.