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Nike: Sportswear and Brand-Building Powerhouse - Rowell, Rebecca
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"Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. Introduces fans to the history of one of the most iconic brands in sports."--

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"Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. Introduces fans to the history of one of the most iconic brands in sports."--