No Nonsense: Attract New Customers - Wilson, Jerry R. (Jerry R. Wilson)
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"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--

Produktbeschreibung
"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--
Autorenporträt
Jerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley's Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices.