Nonlinear - Bethune, Kevin G.; Maeda, John
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"What design can truly accomplish to shape intuitive, humane, & impactful products and services once the role of multidisciplinary design teams within the organization is appropriately reimagined"--

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"What design can truly accomplish to shape intuitive, humane, & impactful products and services once the role of multidisciplinary design teams within the organization is appropriately reimagined"--
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Autorenporträt
Kevin Bethune is Founder and Chief Creative Officer of dreams • design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He is the author of Reimagining Design: Unlocking Strategic Innovation (MIT Press). His background spans engineering, business, and design in equal proportion, positioning him to help brands deliver meaningful innovations to enrich people’s lives.