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  • Broschiertes Buch

The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces, and critically examines organizational capital as an intangible asset.

Produktbeschreibung
The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces, and critically examines organizational capital as an intangible asset.
Autorenporträt
Ahmed Bounfour is Professor at The University Paris Sud and the founder and titular of the European Chair On Intellectual Capital Management.