Roberto Verganti (Professor of Leadership and Politecni Innovation

Overcrowded

Designing Meaningful Products in a World Awash with Ideas

• Gebundenes Buch

Produktbeschreibung

A more powerful innovation, which seeks to discover not how things work but why we need things.

Produktdetails

• Design Thinking, Design Theory
• Verlag: MIT Press / The MIT Press
• Seitenzahl: 264
• Erscheinungstermin: 3. Februar 2017
• Englisch
• Abmessung: 236mm x 159mm x 27mm
• Gewicht: 511g
• ISBN-13: 9780262035361
• ISBN-10: 0262035367
• Artikelnr.: 44829130

Autorenporträt

Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.

Rezensionen

In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both. Ideas for Leaders, 03.01.2018